“…Rural population in India are plagued with several institutional challenges such as deficient infrastructure, restricted access to quality education and technology, and a relatively lax governmental oversight (Nilakantan et al., 2021; Sodhi & Tang, 2016). Additionally, challenges such as escalating inflation (Paul & Sharma, 2019), rural‐to‐urban dislocation (Chakrabarti & Saha, 2019), inadequate social protection (Raghunathan et al., 2021), and restricted access to financial instruments (Iyengar et al., 2021) underscore the multifaceted obstacles faced by rural communities.…”