This article examines the early phase of Russian Zionism in the context of the Russian Empire, which was neither a nation-state nor a frontier of Western modernity, and suggests that we can understand what is termed as "ethnic nationalism" only within its own context, including the "imagined" context of its emissaries. Russian Zionism paradoxically started as an attempt to reintegrate Jews into the Empire; thus, it derived its meaning from the assumption of the multinational social order of the Empire. Western Zionism, which emerged in another context, attempted to co-opt Russian Zionism when the latter highlighted the strength of its ethnicity as compared to Western Jew in order to counter the former's modernistic scheme.