Beyond the Coffee Cup: The Functions of Cafés in Bishkek

Simkin, Paulina; Schmidt, Matthias

doi:10.1080/09668136.2022.2144620

Cited by 3 publications

(3 citation statements)

References 31 publications

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“…The context of consumption captures and unpacks the place or event in which coffee consumption becomes evident. Previous studies have established that coffee consumption is not merely about beverage tasting but is also undertaken as part of a social experience (Simkin and Schmidt, 2023; Tran et al , 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring Gen-Z consumers’ preference for specialty coffee in the socio-cultural context of Taiwan

Wang,

Opoku,

Tham

2024

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Purpose This study aims to explore factors that affect gendered consumption (male and female), willingness to pay (economic attributes) and the socio-cultural context of Gen-Z consumers towards specialty coffee as compared to other types in Taiwan. Design/methodology/approach Samoggia and Riedel’s (2018) theoretical framework is adopted to examine the concepts of interest. A mixed method approach comprising interviews and experimental taste tests was used to collect data from Gen-Z specialty coffee consumers in a purposive sampling manner. Findings The findings suggested the effect of price elasticity of demand where specialty coffee was perceived as an expensive commodity by young consumers, and hence, not a regularly purchased item. Nevertheless, specialty coffee was linked to health benefits, and a signal for conspicuous consumption – where café experiences facilitated self-promotion on sites like Instagram and Facebook. Finally, the findings alluded to a potential gender effect, with more female young consumers likely to consume specialty coffee as compared to their male counterparts. Originality/value This study is located within the context of Taiwan, which has been a tea-dominated consumption landscape for numerous decades. The use of an experimental design also presents a unique angle to elucidate sensory elements surrounding specialty coffee as a research design for Gen-Z research projects. The study points to the relevance of social context in the consumers’ behavioural patterns, which has been largely implicit within consumer behaviour scholarship.

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Section: Literature Reviewmentioning

confidence: 99%

Exploring Gen-Z consumers’ preference for specialty coffee in the socio-cultural context of Taiwan

Wang,

Opoku,

Tham

2024

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“…Portraying these different characteristics of the cafe space through the cinema drives more attention from the audience to the cafe. The study done by (Simkin & Schmidt, 2022) found the three main purposes of the cafe are as follows: first, offering an alternative setting for tasks typically performed at home or work; second, fostering a sense of global affiliation; and third, offering a place for solitude in a society that is otherwise communal and family-based, thereby facilitating the process of individualization. The rapid expansion of contemporary coffee shops in the city is connected to the emergence of urban public space.…”

Section: Representation Of Cafesmentioning

confidence: 99%

Relevance of Tea Shops and Cafes as Spaces for plot progression in Malayalam Cinema

K. Anaswara Krishna,

Shemin Balachandran Nair

2023

J. Adv. Zool.

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Currently One of the most significant mass media for communication and storytelling is film. The film uses images, music, and sound effects to convey creative ideas, concepts, and emotions. Through its capability for visual portrayal, films engage, comprehend, and influence audiences. This paper entitled ‘Relevance of Teashops and Cafes as Spaces for Plot Progression in Malayalam Movies’ studies how films especially Malayalam films use the space of teashops and cafes in movies as a space of plot progression. Even though these locations are a necessary component in the production of Malayalam films, the role of teashops and cafes in the making of a film is a less-explored topic. The concept of space is crucial to the creation of films. A perfect setting is necessary for conveying all of the essence of the movie to the audience as well as the core idea of the movie. The movie makes use of space for a variety of things, including setting up sets, filming scenes, and establishing distinct places. When Malayalam movies are taken into consideration the presence of a teashop or a cafe has always been an inevitable part. The locations of teashops and cafes were given a lot of attention in movie narratives, particularly in Malayalam films. In the atmosphere of these places, significant story developments and character growth take place. The teashop settings have been a major part of setting the overall tone and portraying the beauty of the film's setting in the majority of ancient Malayalam films. The cafes in the new Malayalam film function similarly by improving the mood of the film by creating lovely settings. The audience will be drawn to these locations as a result. The study attempts to provide a comprehensive understanding of the significance of teashop and cafe scenes in Malayalam films. The study focuses on the purpose of the teashop and café environments in the development of the story and other significant events in the film's narration. The study will use a qualitative methodology. Six major Malayalam films will be the subject of the analysis. For the study, a content analysis of six films from different periods that prominently featured cafe and teashop settings was chosen.

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“…However, they do not realize that using the free wifi provided by the café owner makes them develop their own cultural attitude or alone together culture, an attitude that not only has a social influence but also has an impact on values and morals (Han, 2020). Attitude is the ability of customers to consistently determine whether they like or dislike someone (Simkin & Schmidt, 2023).…”

Section: Introductionmentioning

confidence: 99%

Culture Ethnographic Study of Cafe Consumers

Rofiah,

Titin

2024

JEFMS

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This research is motivated by changes in social habits, ideas and behavior in normal social interactions. Especially in terms of using technology. In cyberspace, people can create any identity or existence they choose, but in reality they feel lonely. This often happens in public places, especially cafes. This research focuses on the phenomenon of cafe consumer behavior who is more focused on gadgets than enjoying the company of colleagues, using a type of ethnographic research that involves description and analysis of linguistic patterns from certain groups of people who have similar cultures. Using a Simple Research Design Method with Triangulation Theory (Rofiah & Bungin, 2021). In the process of collecting data and for socialization, reflections will be captured when they are in a situation without communication. This research was conducted in cafes in Indonesia with certain considerations. This sampling approach aligns with the social dynamics of cafes as diners interact with others to find out their orders. The findings of this research are an Ethnographic Study of Cafe Consumer Culture in Indonesia that Cafe Culture, Focus on Gadgets, Perception, Motivation, Information, Addiction, Filling free time, Peers, Professional, Personal Reasons, Lifestyle, Likes hanging out, Groups.

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Beyond the Coffee Cup: The Functions of Cafés in Bishkek

Cited by 3 publications

References 31 publications

Exploring Gen-Z consumers’ preference for specialty coffee in the socio-cultural context of Taiwan

Exploring Gen-Z consumers’ preference for specialty coffee in the socio-cultural context of Taiwan

Relevance of Tea Shops and Cafes as Spaces for plot progression in Malayalam Cinema

Culture Ethnographic Study of Cafe Consumers

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