Beyond STP Marketing Strategy for Online Service Businesses
Yongyoot Nilplengsang,
Sumaman Pankham
Abstract:Purpose: This research presents the new marketing strategy concept with the customization strategy as the specific consumer satisfied to be in line with the online service business.
Theoretical Framework: The researcher studied the elements of marketing strategies for online service businesses. The strategy development process is divided into 4 components as segmentation, targeting, positioning and customization.
Design/methodology/approach: In this research, the researcher uses mixed-methods as qualitativ… Show more
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