Beyond Reviewing

Mkono, Muchazondida; Tribe, John

doi:10.1177/0047287516636236

Cited by 94 publications

(11 citation statements)

References 40 publications

(63 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…There are three types of gratification sought, namely, content satisfaction (self-documentation and information sharing), process satisfaction (entertainment, time elapsed, and selfexpression), and social satisfaction (interactions with others) [30]. This will provide a deeper understanding of users and their satisfaction with social media [49]. Understanding the satisfaction to seek and obtain something from media provides a much broader picture of consumer behavior [29].…”

Section: Purposementioning

confidence: 99%

How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

Silaban

Chen

Nababan

et al. 2022

Human Behavior and Emerging Technologies

View full text Add to dashboard Cite

YouTube is one of the emerging technologies that impact consumer behavior. In the tourism sector, travel video blogs (travel vlogs) have become increasingly popular since they are highly influential in influencing travel behavior. Similarly, YouTube travel vlogs are highly engaging and provide consumers with destination experiences. This study determines how consumer behavior expressed through emerging technologies, such as travel vlogs on YouTube, can influence travel intention and electronic-Word of Mouth (e-WOM) behavior. By incorporating the use and gratification (U&G) perspective, this study examines the role of information seeking and entertainment as motivational factors for watching travel vlogs as a source of satisfaction. It will, in turn, lead to a greater degree of engagement. The current study investigated the emotional and presence aspects of travel videos to determine engagement. To evaluate the research hypothesis, we collected data from 300 respondents who had traveled to a destination after watching a travel vlog. We tested the hypothesis by utilizing structural equation modeling, a feature of the Smart-PLS 3.0 software. The results indicate that consumer motivations for watching travel vlogs, including the desire for information and entertainment, significantly impact customer engagement, both emotion and presence. Customers who are emotionally engaged and perceive travel vlogs as having a high presence will significantly affect their travel intention behavior and influence them to share e-WOM. In addition, the current study provides insight into tourism managers and academics on how travel vlogs as emerging technologies influence consumer behavior.

show abstract

Section: Purposementioning

confidence: 99%

How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

Silaban

Chen

Nababan

et al. 2022

Human Behavior and Emerging Technologies

View full text Add to dashboard Cite

show abstract

“…CL is the study of language as it naturally occurs in the world, without interference from researchers (Pollach 2012). While the focus in tourism research has been on sentiment analysis (Mkono and Tribe 2017), we apply an innovative way of applying CL semantically to analyze big samples of Web 2.0 data sets (Rahmani, Gnoth, and Mather 2017). The usage of Web 2.0 as a source of data has increased extensively (Vu et al 2017; Pan and Yang 2016; Pan, MacLaurin, and Crotts 2007; Magnini, Crotts, and Zehrer 2011; Rahmani, Gnoth, and Mather 2017).…”

Section: Introductionmentioning

confidence: 99%

A Psycholinguistic View of Tourists’ Emotional Experiences

Rahmani

Gnoth

Mather

2018

Journal of Travel Research

View full text Add to dashboard Cite

What is the emotional impact that destinations have on their tourists? We offer a psycholinguistic view of tourists’ emotional experiences, by applying a methodology that objectively reveals how destinations move tourists emotionally. Deconstructing tourists’ perceptual process, our study extracts affective reactions from destination experiences and investigates their impact on tourists’ interpretation as expressed in large samples of Web 2.0 blogs. We apply Corpus Linguistics to measure the content and weight of eight basic emotions contained in those reactions and how they influence tourists’ meaning-making in 10 destination countries. The findings first uncover these affective reactions, and secondly, how combinations of positive and negative emotions help construct meaning-making. The emotions of Anticipation and Trust are revealed as the fundamental drivers of tourism. The study contributes theoretically and empirically to emotion research as well as a new methodology to measure experiences. The results impact destination image, experience, motivation, and satisfaction research.

show abstract

“…At the same time, rapid evolution of social media and information and communication technologies, such as mobile technologies, have changed the traditional relationships between businesses and customers [75]. They have revolutionized branding and marketing strategies [76].…”

Section: Food Consumption and Digital Marketingmentioning

confidence: 99%

Using Social Media to Preserve Consumers’ Awareness on Food Identity in Times of Crisis: The Case of Bakeries

Fusté‐Forné

Filimon

2021

IJERPH

View full text Add to dashboard Cite

Departing from the understanding of food tourism in urban environments, this research analyses the brand engagement of bakeries during the COVID-19 lockdown period, and the first stages of the de-escalation process. A mixed-methods study is designed to analyze the case of six selected bakeries in Catalonia (Spain). Drawing on data obtained from semi-structured interviews (N = 6) and a visual content analysis of the businesses’ social media promotion in Instagram (N = 638), results show the performance of bakeries during pandemic times, where a change in production and consumption behaviors is observed and takeaway and delivery helped them to survive. In particular, their social media promotion in Instagram also revealed how bakeries have managed this difficult situation and kept a close relationship with customers, standing up as a symbol of resilience against the odds and contributing to preserve customers’ awareness on food and health, and the city’s identity, through digital branding strategies that communicate messages around bread and pastry foods (the product), the shop and the workshop (the place), and both the employees and the customers (the people).

show abstract

Beyond Reviewing

Abstract: Research at York St John (RaY) is an institutional repository. It supports the principles of open access by making the research outputs of the University available in digital form.

Cited by 94 publications

References 40 publications

How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

How Travel Vlogs on YouTube Influence Consumer Behavior: A Use and Gratification Perspective and Customer Engagement

A Psycholinguistic View of Tourists’ Emotional Experiences

Using Social Media to Preserve Consumers’ Awareness on Food Identity in Times of Crisis: The Case of Bakeries

Contact Info

Product

Resources

About