Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping

The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?

“…While there have been a variety of studies focusing on one or several store choice drivers when studying offline or online store choice (e.g., Bell, Ho, and Tang 1998;Briesch, Chintagunta, and Fox 2009;Dawes and Nenycz-Thiel 2014;Fox, Montgomery, and Lodish 2004;Gijsbrechts, Campo, and Nisol 2008;Gupta and Kim 2007;Kim and Gupta 2009;Tang, Bell, and Ho 2001;Verhagen and van Dolen 2009), we are -to the best of our knowledge -the first to systematically investigate (i) a large set of antecedents on online store choice, (ii) across multiple multi-channel retailers, (iii) within the grocery sector, thereby (iv) considering the moderating role of customer experience. Previous online store choice studies focusing on online store choice for one retailer were carried out in other sectors than the grocery sector.…”

Conveniência de serviços: apropriação e adaptação de uma escala de medida

“…A concentração de pessoas e de veículos em áre-as tipicamente comerciais dificulta a mobilidade dos consumidores, mas favorece a simbiose entre as empresas devido à complementariedade e à diluição dos custos fixos das "viagens de compras" (GIJSBRECHTS, CAMPO, NISOl, 2008). Fatores como o trânsito intenso, a desorganização das vias de circulação, a deficiência de equipamentos urbanos (sinalização, túneis, passarelas etc.)…”

“…Conforme hipotetizado, esperava-se que as lojas localizadas em áreas de grande concentração comercial e administrativa apresentassem maior restrição à mobilidade, mas que, mesmo assim, fossem vistas como mais convenientes, devido à convergência das vias e dos meios de transporte e à complementaridade (GIJSBRECHTS, CAMPO, NISOl, 2008). O resultado confirma que o acesso às lojas localizadas no Centro, especialmente aquelas localizadas no Calçadão de Pelotas/RS (área destinada à circulação exclusiva de pedestres) e na Zona Norte, é visto de modo significativamente mais conveniente do que nas demais localizações (H4b).…”

The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?

“…Also, readership of supermarket flyers may be larger, and their feature ads may reach more consumers who otherwise would not have known about the price cut. Second, stores of the two channels may not compete for the same pool of customers or may not compete for it to the same extent: while earlier studies show intense rivalry and strong store substitution among supermarkets (consumers spreading their grocery baskets across multiple supermarket chains; Gijsbrechts, Campo, and Nisol 2008), such intra-channel competition is not likely to be predominant for drugstores, and switching costs between the channels may be asymmetric. Last but not least, contextual effects (such as differences in store environment or consumer shopping goals) may lead to channel differences in promotion response in-store.…”