Beyond Performance: Distribution of Corporate Value and Customer Loyalty

Abstract

The purpose of this research is to examine the importance of building company corporate value and customer loyalty through improved performance. This research proved that there is a relationship between empathetic leadership and company performance based on innovation, operational, and job performance. The research focused on 224 managers through observations from Indonesian startups in 2021 engaged in e-commerce, transportation, travel and accommodation, education, health, finance, insurance, and agriculture. Using the PLS-SEM test, a performance model was presented based on innovation, operational, and job performance through various indicators and their impact on building corporate value and customer loyalty. The results showed that empathetic leadership determines innovation, operational, and job performance. Furthermore, innovation and operational performance increase corporate value and operational performance, while job performance enhances customer loyalty. This aspect is based on the importance of improved company performance, creating corporate value and customer loyalty. Managers need to focus on corporate value and the company's customer relationship, which has more benefits than performance. This research enriched the literature on performance and corporate value relationships and focused on performance using innovation, operation, and job.