Beyond Cultural Imperialism: Rethinking Americanization, National Identity, and “Difference” in Post-Franco Spain

Stapell, Hamilton M.

doi:10.26431/0739-182x.1221

Cited by 2 publications

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“…Stapell offers two different explanations for the role of the United States in cultural imperialism in the context of globalization. On the one hand, under the dominance of the United States, cultural imperialism actually created homogenization and consistency based on American culture [25]. Part of the argument is that American power in cultural imperialism is irresistible enough to lead to homogenization on a global scale.…”

Section: Evolution and Transmutationmentioning

confidence: 99%

“…After combining with the local culture, the local culture is even strengthened [24]. Stapell goes on to argue that another explanation focuses on the aims and motives of the United States in cultural imperialism [25]. On the one hand, it discusses that the US-led cultural imperialism is helping other countries to realize the process of modernization.…”

Section: Evolution and Transmutationmentioning

confidence: 99%

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Review of the Impact of Cultural Imperialism in the Context of Globalization to the Film Industry

Chen¹,

Shen²

2021

Advances in Social Science, Education and Humanities Research

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Since the 1970s, though, cultural imperialism has been put forward and sparked a series of discussions, yet under the background of globalization, cultural imperialism has exerted more and more significant influence on the film industry of various countries. The impact of Western media flow on the film industry of other countries has long been hard to ignored. As the homogenization of the film industry has become a global problem, this paper further studies the role of cultural imperialism in the global film industry by discussing the origin of cultural imperialism and its development in the context of globalization. Both positive and negative influence of cultural imperialism on the film industry will be addressed. The article will take the response of the film industry in non-Western countries to cultural imperialism as the starting point to explore the possibility of the heterogeneity of the film industry under the influence of cultural imperialism.

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Section: Evolution and Transmutationmentioning

confidence: 99%

Section: Evolution and Transmutationmentioning

confidence: 99%

Review of the Impact of Cultural Imperialism in the Context of Globalization to the Film Industry

Chen¹,

Shen²

2021

Advances in Social Science, Education and Humanities Research

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“…During the Cold War, the Spanish Government made a decision in favour of capitalism, although its loyalty went essentially unrewarded. However, in the 1950s, the "Spanish Americanisation" process began (Stapell, 2016). At that time, when the USA's officials spoke at public events, they extolled the great values of the Spanish people.…”

Section: Spain In the 1950s And The Americanisation Processmentioning

confidence: 99%

Nuclear energy promotion using collectable cards aimed at children

Aramendia-Muneta

2020

JHRM

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Purpose This paper aims to examine how an innovative concept was introduced to a new market segment through varied marketing techniques. Design/methodology/approach Newspapers from 1958 were reviewed to assess the impact of a chocolate company advertising campaign targeting children. The paper examines the interpretation of the campaign message and the information contained in an album of collectable cards. Findings Parents leave the teaching role in the hands of companies when they do not clearly understand new technologies such as nuclear energy. Companies can take advantage of what governments introduce into the market to increase their sales. Originality/value The originality of the paper lies in the examination of collectable cards as a means of researching marketing history and contributes to the study of market segmentation, particularly in the case of children, focussing on nuclear energy.

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Beyond Cultural Imperialism: Rethinking Americanization, National Identity, and “Difference” in Post-Franco Spain

Cited by 2 publications

References 0 publications

Review of the Impact of Cultural Imperialism in the Context of Globalization to the Film Industry

Review of the Impact of Cultural Imperialism in the Context of Globalization to the Film Industry

Nuclear energy promotion using collectable cards aimed at children

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