2004
DOI: 10.1002/j.2162-6057.2004.tb01229.x
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Beyond Brainstorming: Effects of Different Group Procedures on Selection of Ideas and Satisfaction with the Process

Abstract: Although previous research indicates that nominal groups generally outperform interactive groups at brainstorming tasks, companies still favor group interaction because of its presumed benefits beyond the brainstorming task. This study assesses the effectiveness of both types of groups in two domains that follow idea generation: selection of ideas and satisfaction with the process. Results indicate no superiority of interactive over nominal groups in these two domains. In addition, this study compares group ef… Show more

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Cited by 102 publications
(100 citation statements)
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“…Though there are many techniques and tools for generating creative ideas, brainstorming is undoubtedly one of the most popular creative techniques used by organisations (Faure 2004). However, this technique does not come without its limitations (Isaksen and Gaulin 2005).…”
Section: Introductionmentioning
confidence: 99%
“…Though there are many techniques and tools for generating creative ideas, brainstorming is undoubtedly one of the most popular creative techniques used by organisations (Faure 2004). However, this technique does not come without its limitations (Isaksen and Gaulin 2005).…”
Section: Introductionmentioning
confidence: 99%
“…As a result, a strategy for innovation and new technology has been adopted for "turning good ideas into new products" (Sainsbury 2007). In order to produce the most promising creative ideas required for innovation, the preferred technique within industry is still traditional brainstorming (Faure 2004) despite the growing body of research identifying its limitations (Isaksen and Gaulin 2005).…”
Section: Introductionmentioning
confidence: 99%
“…It is known by the researchers that if analysis of the problem is not well done, detail design and manufacture cannot fix the results of a poor conceptual design analysis. Though there are many techniques and tools for generating creative ideas, brainstorming is undoubtedly one of the most popular creative techniques used by organizations Faure [33]. After the design problem was given teams focused on deriving useful information about the concepts.…”
Section: Resultsmentioning
confidence: 99%