Beyond borders: A cross‐cultural analysis of consumption and purchase behaviour of sweeteners in yoghurts
Diksha Chadha,
Nazimah Hamid,
Nolwenn Poulain
et al.
Abstract:The study explored the sociocultural influences on sugar consumption in three distinct countries: New Zealand, France, and Singapore. It employed the theory of planned behavior (TPB) alongside consumer perception and acceptance factors, such as sugar consciousness, product labeling, sugar substitution with sweeteners, and perceived flavor, to investigate participants’ behaviors regarding various yogurt types. Data was gathered through web surveys in each country, analyzed through partial least squares (PLS)–co… Show more
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