“…A recent and very interesting stream is focusing on the common good as a key organisational purpose (Hollensbe et al, 2014), and investigates how organisational learning changes when entrepreneurs/managers consider the pursuit of the greater good as a key value when making decisions (Mirvis, Herrera, Googins, & Albareda, 2016;O'Brien, 2009). This line of research advocates moral, humanistic principles for shaping organisational theory and practice, criticises an excessively technocratic approach to evaluation and accounting (Frémeaux, Puyou, & Michelson, 2018), and also demonstrates that competitive advantage can be unnecessary to explain the contribution of organisational learning to organisational survival: for example, non-profit organisations survive through legitimacy, social connectedness, and goodwill, which must then become the main goals of organisational learning (Moldavanova & Goerdel, 2018). This research stream is extremely interesting; however, it focuses on the pursuit of the common good as moral motivation, and does not provide tools to measure the common good as an expected outcome or impact.…”