“…This veritable explosion of alternative perspectives since the 1990s may in good measure be ascribed to a turning away of applied linguistics from its modernist roots, and its embrace of the variety and differentiation so characteristic of postmodernist approaches (Weideman, 2016). That departure from its modernist beginnings has been characterised as the "social and cultural turn in Applied Linguistics" (Kramsch, 2015: 457), a shift that has given rise to increasing attention to historicity, relativity, subjectivity, reflexivity (Macbeth, 2001;Strauss, 2015), the irrational, the unjust, and the grief and pain associated with that (McNamara, 2012a: 478, 480), along with a number of other characteristically postmodernist emphases (see too Paltridge, 2014: 100). As regards subjectivity, and specifically the interpretation of the intersubjective use of language, there is the appreciation in the 'ecological perspective' of language (Kramsch, 2008;Van Lier, 2008) of the subjective lingual factuality of human action (Weideman, 2009a: 81-83).…”