Between Frenzy and Collection: Towards a Characterization of Female Accumulative Buying Behavior

Boujena, Othman; Ulrich, Isabelle; Damay, Coralie; Chicheportiche, Laetitia

doi:10.1007/978-3-319-29877-1_31

Cited by 3 publications

(1 citation statement)

References 16 publications

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“…While both types of values can be seen in clothing customers, prior research confirms that hedonic values are prominently seen in female customers where shopping for clothing is considered to be a recreational activity by many women (Chang et al, 2004;Tifferet and Herstein, 2012). Female customers usually reflect accumulated buying behaviour where clothing items are purchased more frequently and in increased quantities (Boujena, et al, 2016). Shopping behaviour of men is notably different to that of women (Bakewell and Mitchell, 2004).…”

Section: Literature Reviewmentioning

confidence: 95%

Establishing psychological relationship between female customers and retailers

Edirisinghe¹,

Nazarian²,

Foroudi³

et al. 2020

QMR

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Purpose The purpose of this qualitative study is to investigate how young female customers establish psychological relationships with small- to medium-scale retail stores over time forming purchase intentions, actual purchase patterns and repurchase behaviour. Role of various customer typologies was also considered. Design/methodology/approach A case study approach was implemented to collect and analyse data, where data was collected from 20 young female customers and ten clothing retailers using purposive sampling via semi-structured interviews. Interviews with customers were conducted in a place of their choice such as in a coffee shop, whereas data from retailers were collected in the retail stores. Both online and offline retail patronage was considered to incorporate the growing tendency towards online shopping. Results were analysed using thematic analysis. Findings This study managed to reveal a number of interesting findings on how female customers form and develop psychological relationships with clothing retailers over time that ultimately builds customer loyalty. Customer behaviour in pre-purchase, purchase and re-purchase stages can significantly vary according to their individual perceptions, whereas they have a few favourite clothing brands that they frequently shop for. Preference for online shopping was found to be minimal, most of them enjoying in store experiences. Further, word of mouth and unique designs emerged as key contributors in establishing retail brand loyalty. Practical implications This paper provides better insights for clothing retailers and industry practitioners in understanding how customer perceptions affect clothing purchase decisions. Originality/value This paper contributes to the retail literature by emphasizing on various elements that should be amalgamated through proper synthesis to serve customers. The research is unique as it analyses customer behaviour using a recreational activity model as opposed to marketing models to demonstrate how customers develop relationships with retail brands overtime.

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Section: Literature Reviewmentioning

confidence: 95%

Establishing psychological relationship between female customers and retailers

Edirisinghe¹,

Nazarian²,

Foroudi³

et al. 2020

QMR

View full text Add to dashboard Cite

show abstract

Gender, sex, and heteronormativity in high school statistics textbooks

Parise

2021

Math Ed Res J

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The collection of a toy: Production history and collection value of the Matchbox regarding the consumer behaviours

Özgen

2021

Journal of European Popular Culture

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Metal casting technology reached at a very advanced point after the Second World War. When the war was over, many companies producing metal castings suffered a huge market loss and tried to create new markets and develop new products. Some companies, inspired by the rapid development of automobile production, started to produce toy model cars with the casting technique, which were generally made with sheet metal bending until then, using the moulding techniques they had advanced. In this study, the history of Lesney company, established after the Second World War, and the development of Matchbox’s product range will be discussed in the context of collecting and a collection object. Matchbox collections are the most common model car collections in the world. The status of the designed objects as collectible objects was investigated together with the history and development process of Matchbox cars production and collecting behaviour of consumer.

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Between Frenzy and Collection: Towards a Characterization of Female Accumulative Buying Behavior

Cited by 3 publications

References 16 publications

Establishing psychological relationship between female customers and retailers

Establishing psychological relationship between female customers and retailers

Gender, sex, and heteronormativity in high school statistics textbooks

The collection of a toy: Production history and collection value of the Matchbox regarding the consumer behaviours

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