Between Community and Corporation: The Southern Roots of Jesse H. Jones the Reconstruction Finance Corporation

Buenger, Walter L.

doi:10.2307/2210287

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Hoover the Associative State And Broadcast Advertising1

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2009

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“…Historian Walter Buenger characterized Hoover's associative efforts as an ideological paradox: Hoover wanted to prevent a merger of industry and government, but he sought to “modify nihilistic capitalism and avoid fascism” (1990, 482‐84) by encouraging businesses and corporations to create nationwide networks that would decrease competition and thereby increase efficiency in production. Hoover believed these relationships would prevent destructive corporate battles and improve life for ordinary workers and consumers.…”

Section: Hoover the Associative State And Broadcast Advertisingmentioning

confidence: 99%

“The American System”: Herbert Hoover, the Associative State, and Broadcast Commercialism

Dempsey

Gruver

2009

Pres Stud Q

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Despite Secretary of Commerce Herbert Hoover's expressed opposition to broadcast advertising, radio went commercial on Hoover's watch. In our view, Hoover was sincere in his opposition to advertising and did not covertly direct broadcasting toward its adoption. But Hoover's belief in the associative state, in which businesses cooperate with each other and with government through self‐governing organizations to create “desired outcomes for society,” resulted in a passive drift toward acceptance of a commercial system—the “American system”—of broadcasting.

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Section: Hoover the Associative State And Broadcast Advertisingmentioning

confidence: 99%