“…Cluster 2 "Corporate social responsibility"; "Legitimacy"; "Russia" Firms legitimacy gaining: the CSR perspective Cluster 3 "Entrepreneurship"; "Firm performance" Entrepreneurial intensions for legitimacy gaining Cluster 4 "Institutional change"; "Regulation" Necessity of the specific regulation due to the institutional changes in a market The organizational legitimacy of Russian firms: Contextual specificity and legitimization strategies РЖМ 18 (3): 289-312 2020industry level [Karhunen, 2008], country level, and government level. In addition to the clusters recognized above, we identified one more research direction that focus on the specific policies of the government, helping to increase its legitimacy in Russia [Aasland, Kropp, Meylakhs, 2020]. For example, the authorities gain legitimacy by contributing into the public welfare, responding to some disasters, or collaborating with non-state actors in policy-making [Aasland, Kropp, Meylakhs, 2020;Fröhlich, Skokova, 2020;Mazepus, van Leeuwen, 2020].…”