Between branding and being: how are inclusive city branding and inclusive city practices related?
Run Zhao,
Jurian Edelenbos,
Martin de Jong
Abstract:Purpose
The purpose of this study is to investigate the relationship between being an inclusive city and branding oneself as such, as more cities adopt the inclusive city concept as part of their brand identity.
Design/methodology/approach
This paper builds theory by introducing a typology that categorizes cities based on their level of inclusion and degree of branding, supplemented by an analysis of the branding practices and identities. Integrating the literature on inclusive city and city branding, with a… Show more
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