2002
DOI: 10.1080/08956308.2002.11671479
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Better New Business Development at DuPont—I

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Cited by 13 publications
(8 citation statements)
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“…The process used in DuPont was derived from the one described by McGrath (). However, a great deal of customization was done to address the specific needs for the creation of a new business (Karol, Loeser, & Tait, , ).…”
Section: Key Challengesmentioning
confidence: 99%
“…The process used in DuPont was derived from the one described by McGrath (). However, a great deal of customization was done to address the specific needs for the creation of a new business (Karol, Loeser, & Tait, , ).…”
Section: Key Challengesmentioning
confidence: 99%
“…An NBD department is considered an important approach to organize for corporate renewal and growth (Karol, Loeser, and Tait, ), for instance, by building new competencies targeted at future new business opportunities (Beer, Eisenstat, and Spector, ). Common to strategic new business initiatives, the number of highly innovative NBD projects taking place at the same time is restricted because of such factors as availability of human and financial resources, ideas, management attention, considerations of short‐term financial performance, and risk avoidance (Cooper and Kleinschmidt, ; Rice, Ambra, and More, ; Vanhaverbeke and Kirschbaum, ).…”
Section: Setting Data Methods and Analysismentioning
confidence: 99%
“…The lack of a precise definition and boundary scope increases ambiguity in business development, impeding scholars and practitioners from aligning their perspectives. Karol et al (2002) emphasize the necessity of delineating the scope of the business development domain with clarity. A defined definition and scope, they argue, is pivotal for the seamless execution of business development activities.…”
Section: Mapping the Boundaries Of Business Developmentmentioning
confidence: 99%
“…Secondly, the Corporate Directional Policy Matrix proposed by Littler and Sweeting (1987a) outlines possible directions for business development. Thirdly, Karol et al (2002) advocate for a broader comprehensive approach, analyzing the scope of business development through a matrix incorporating product/technology and customer/market dimensions. Lastly, Berends et al (2007) propose a nine-grid matrix, integrating product marketing strategy with innovation level to define the boundaries of business development.…”
Section: Mapping the Boundaries Of Business Developmentmentioning
confidence: 99%