Betel quid lichenoid lesion (BQLL) refers to a specific entity of oral mucosal lesion associated exclusively with quid chewing habit which mimics oral lichen planus (OLP) clinically but lacks the crisscrossing pattern of striae commonly noted in OLP. This lesion may be misdiagnosed as OLP or lichened contact reaction or other quid-associated oral mucosal lesions; however, BQLL should be considered as a separate entity. There is a scarcity of case reports pertaining to this entity; although few prevalence studies have been reported. The prevalence rate of BQLL among quid chewers was found to be 9.5% in a north Indian population in 2015 which was higher than that reported in 1980 (0.7%). This shows the increasing trend of this lesion possibly due to the easy availability of quid in recent times. Hence, it is essential for oral physicians to have a sound knowledge of this entity, and it should be considered in the differential diagnosis.