In the article, the authors explore design practices that ensure the development of rural areas in a strategic perspective. Based on a comparative analysis, the main mechanisms were identified that contribute to the formation of projects and effective implementation, taking into account the opinion of the population and the requirements of the authorities. Using the example of several industries, the author comes to the conclusion that involving the population, taking into account private opinions and initiatives, as well as maintaining effective communication at all levels of government, including the horizontal level, provides opportunities for impulse development of rural areas.