Best Practices for Transportation Agency Use of Social Media

Towards Bottom-Up Decision Making and Collaborative Knowledge Generation in Urban Infrastructure Projects Through Online Social Media

“…Online social media plays the role of a communication channel to connect with the customers/community for a real-time communication, advocacy, and feedback collection. Moreover, it can put the customers in power by creating opportunities for user innovation (Bregman & Watkins, 2013).…”

“…(Quinn, 2012) In North America alone, 82 out of the 100 strategic infrastructure projects announced by North America strategic infrastructure leadership in 2011, have now active Facebook or Twitter accounts to post news, host public discussions, and collect the feedback. Based on TRB (Transportation Research Board) transit cooperative research program-synthesis 99, major transportation providers who use micro-participation to involve the public in USA and Canada find Twitter and Facebook in many aspects the most convenient communication tools (Bregman & Watkins, 2013).…”