The 8th International Scientific Conference "Business and Management 2014" 2014
DOI: 10.3846/bm.2014.089
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Best Practices For Alternative Tourism Services In Bulgaria

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“…Another possible measure for developing the image of Bulgaria as a sustainable destination is diversification of the national product [37] and advertisement of the existing specialized tourist routes with their characteristic tourist resources through modern marketing approaches [38], [39]. After the approval of the already created routes with destinations, it is possible to form new ones based on other specialized forms of tourism (rural, eco, adventure, religious, event, etc.)…”
Section: Discussionmentioning
confidence: 99%
“…Another possible measure for developing the image of Bulgaria as a sustainable destination is diversification of the national product [37] and advertisement of the existing specialized tourist routes with their characteristic tourist resources through modern marketing approaches [38], [39]. After the approval of the already created routes with destinations, it is possible to form new ones based on other specialized forms of tourism (rural, eco, adventure, religious, event, etc.)…”
Section: Discussionmentioning
confidence: 99%