“…Research on BMP adoption from the producer's perspective is extensive (Adusumilli et al, 2020;Baumgart-Getz, Prokopy, and Floress, 2012;Boyer, Tong, and Sanders, 2018;Claytor et al, 2018;Gillespie, Kim, and Paudel, 2007;Ren et al, 2021;Jensen et al, 2015;Kim, Ferrin, and Rao, 2008;Lambert et al, 2020;Liu, Bruins, and Heberling, 2018;Mishra et al, 2018;Prokopy et al, 2019Prokopy et al, , 2008Roberts et al, 2004, Tong, Boyer, andSanders, 2017). Less frequent are survey studies on the nonagricultural public's willingness to pay (WTP) for programs that provide financial support to farmers for adopting BMPs.…”