“…Given the uncertainties around the evaluation of the objectives, we incorporated them in the HRV in a way that enhanced visual steering, allowing a more informed and responsible decision‐making process. This was achieved by using uncertainty ranges based on a concept borrowed from the Physical Programming approach for multi‐objective optimization (Dembski and Marks, ). A percent confidence/deviation value for each objective attribute in the trade‐off set made it possible to compute the corresponding range bounds for each trade‐off point: where i is theobjective index, j is the trade‐off point index and δ i is the allowable percent deviation value for each objective = [3, 10, 10, 10, 3, 1, 1, 1, 2, 5, 5, 2, 5, 10] for water quantity, nitrate leaching, phosphorus loss, CO 2 e, sediments, discounted costs, discounted income, discounted EBIT, milksolids, sawlog, pulpwood, beef, sheepmeat and wool, respectively.…”