Bernard Herman. Review of "Building Lives: Constructing Rites and Passages" by Neil Harris.

Driving Forces for M-Commerce Success

“…In particular, youth has a very powerful influence on this market (Secker, 2001). Actually, young people have been a major target of various m-commerce applications, particularly SMS and DoCoMo iMode services (Herman, 2000). Besides focusing on youth, mobile operators also suggest marketing future mobile data technology much more aggressively to business users (Parsons, 2000).…”

“…In the next several years, wireless devices will improve in interface design and information presentation. In countries like China and Japan, where the written language has never fit well with a Western keyboard, hand-helds that employ handwriting or speech recognition seem ideal (Herman, 2000). Wireless keypad mnemonics can also make the entry of data easier for consumers (Young, 2001 ).…”

“…Bluetooth is a short-distance, radio-based, point-to-point technology that, theoretically, -can go up to 1 Mbps, and has already entered the market (Herman, 2000). It will be very useful for enabling location-based applications.…”

“…a.uu .uu1upi;; luuu11i;; Lv1vp11u1 a. upuuu 11:1 even more advanced (Herman, 2000). In Japan, the number of cell-phone users has already reached 66 million (Kunii, 2001).…”