This paper seeks to contribute to the scholarship on women and social change in Saudi Arabia through the case of female football players in Riyadh. Officially, there has been no women's football in the Kingdom, but under the surface women have been playing for more than a decade. The women are actively promoting and engaging in change and women's opportunities to practice sport by building organization, creating awareness and negotiating norms and regulations. They are not in opposition to the regime, but supportive of reforms in favour of increased rights for women, while seeing conservative elements in the society as their opponents and the royal family as their allies. They are thus engaging in what O'Brian and Li has termed "rightful resistance" by deploying the language of the rulers to express their perspectives and aims, and are engaged in a three party game with the rulers and conservatives, where divisions within the state and elite allies matter greatly.