Benefits of the Social and Environmental Responsibility Program (TJSL) PT. Jasa Raharja Tk.I Medan to the Success of MSMEs in Medan City

Abstract

In BUMN, corporate social responsibility has been regulated in the Minister of BUMN Regulation No. PER-09/MBU/07/2015 regarding PKBL. PT Jasa Raharja as a BUMN must follow the policies set by the Minister of BUMN, one of which is the creation of a PKBL Unit according to the Regulation of the Minister of BUMN No. PER-09/MBU/07/2015. This study aims to find out what the benefits of the CSR program are to the success of MSMEs. This research was conducted at PT Jasa Raharja (Persero) Representative Tk.1 Medan. The method used in this research is qualitative method . The data collection technique used is literature study and field study. Based on the results of research and discussion, it can be concluded that the Social and Environmental Responsibility Program is very beneficial for the success of MSMEs in the city of Medan. This is caused by many factors, such as the process that is passed and the requirements needed are very easy and not difficult, the amount of loans given is also considered to be sufficient to meet the needs of MSME owners. The community (especially MSMEs) really need financial assistance to expand their business so that their business is able to compete with other larger businesses, therefore the partnership program is felt to be very helpful for the community. This CSR program is also useful for improving good relations between the company and the surrounding community.

Dampak Program Corporate Social Responsibility Dalam Meningkatkan Usaha

“…Program Corporate Social Responsibility (CSR) adalah suatu inisiatif yang bertujuan memberikan prioritas pada kondisi sosial dan lingkungan di sekitar bisnis, dengan meningkatkan kesejahteraan masyarakat (Nisa & Habib, 2020). Undang-Undang Nomor 40 tahun 2007 tentang Perseroan Terbatas, khususnya Pasal 2, mengatur tentang Tanggung Jawab Sosial Lingkungan Perseroan Terbatas (TJSL), yang mewajibkan Badan Usaha Milik Negara (BUMN) untuk berperan aktif dalam memajukan pertumbuhan ekonomi dan menciptakan kesetaraan dalam pembangunan nasional, (Annisa & Yafiz, 2022). Tujuan program CSR BUMN adalah untuk meningkatkan pembangunan ekonomi, sosial, lingkungan, hukum, dan administrasi usaha.…”