Benefits of social media in business-to-business customer interface in innovation

Jussila, Jari; Kärkkäinen, Hannu; Leino, Maija

doi:10.1145/2181037.2181065

Cited by 30 publications

(19 citation statements)

References 34 publications

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“…We intend to learn how organizations use the knowledge they gained through the use of social media for closed innovation and open innovation respectively. It's our hope that this research can help decision makers improve the understanding of the use of social media in the innovation process and enable organizations to better adopt social media for innovation practices [53,54].…”

Section: Methodsmentioning

confidence: 99%

“…The innovation process generally can be divided into three phases: the front end phase (idea generation and concept development), the product/service development phase (between concept and launch), and the commercialization phase (during and after launch) [26,53,54,66]. The first innovation phase involves ''mining the sources of innovation for new ideas and evaluating solutions to identified problems'' [83].…”

Section: 1 Innovationmentioning

confidence: 99%

“…Senadheera et al [100] give a service-based definition as ''web based services that provide space for in-depth social interaction to share, discuss and collaborate, facilitated by one or more media rich functionalities''. Similar to Kaplan et al [53] consider social media as Internet-based applications that ''are either fully based on user-created content, or in which user-created content or user activity have a significant role in increasing the value of the application or the service''. Based on these definitions, we found that the key characteristics of social media include user participation, sharing, interaction, collaboration, and user content.…”

Section: Social Media Use For Innovationmentioning

confidence: 99%

“…These factors explain why people engage in innovation initiated by a company. Jussila et al [53,54] explored social media and their benefits from business-to-business (B2B) innovation perspectives and found that innovation-related benefits of social media use include increased customer focus and understanding, increased level of customer service, and decreased time-tomarket. Kärkkäinen et al [56] found that social media was less actively used in closed innovation (2.2 %) by B2B companies than in the collaboration with other outside organizations (4.5 %), as well as customers and partners.…”

Section: Social Media Use For Innovationmentioning

confidence: 99%

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A process-based framework of using social media to support innovation process

Wang

2015

Inf Technol Manag

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Although many organizations have deployed social media tools to support business activities such as marketing or customer relationship management in the past several years, academic research on using social media for supporting innovation process is very limited. Many organizations find it challenging to effectively integrate social media into organizational innovation practices because social media are primarily complex, informal and episodic. In this research, we would like to explore how various organizational factors can contribute to social media use for supporting innovation process. We conducted a case study of two particular cases, one with an e-learning service unit at a public university and another with a large hotel chain company. Based on the findings of this case study, we proposed a process-based framework that could help organizations use social media to support innovation process. This case study also identified situational factors that could affect the use of social media for closed innovation and open innovation respectively. In addition, some useful guidelines and proven practices are revealed from this case study.

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Section: Methodsmentioning

confidence: 99%

Section: 1 Innovationmentioning

confidence: 99%

Section: Social Media Use For Innovationmentioning

confidence: 99%

Section: Social Media Use For Innovationmentioning

confidence: 99%

See 2 more Smart Citations

A process-based framework of using social media to support innovation process

Wang

2015

Inf Technol Manag

View full text Add to dashboard Cite

show abstract

“…To the best of our knowledge, the systematic literature review by [55], (referred to it also in [57]), is the only available review that, dealt with the same topic in this paper, Viz., web 2.0 in the innovation process. The indicated review was more on B2B use of social media in the innovation context.…”

Section: Objective and Methodology 41 Objective Of The Studymentioning

confidence: 99%