Benefits and Challenges Associated with Using Online Communities by Social Enterprises: A Thematic Analysis of Qualitative Interviews

Perceived challenges affecting user engagement in online community: an analysis of interrelationships and interaction

“…This model explains all of the actions taken by the experts when investigating all of the concerns addressed in this research article. DEMATEL is chosen over AHP, TISM, ISM or any other MCDM approach because it categorises problems and indicates the severity of their impacts (Singh et al, 2019;Mishra et al, 2021).The DEMATEL approach is a multiple criteria decision making (MCDM), which aids in the development of interrelationships between challenges or barriers (Abedin et al, 2019;Guo and Fussell, 2022). DEMATEL is preferable to AHP, TISM, ISM, TOPSIS or any other MCDM approach (Khan et al, 2018) since it splits challenges into cause-and-effect User engagement in online community groups and also determines the degree of their impacts (Singh et al, 2019).…”

“…Individuals in these groups freely exchange knowledge for a variety of reasons, including assisting others, a sense of ownership and belonging, and a belief in universal reciprocity (Ayodele Ajani, 2021). These platforms' features, such as openness across geographic and social challenges and collaborative filtering, change how people engage with one other and help shape the fullness and quality of information provided (Abedin et al ., 2019; Guo and Fussell, 2022). However, research reveals that threaded forums, one of the most popular asynchronous conversation venues, do not always naturally generate constructive online debates.…”

“…Gaming groups and game corporations can link these "friends" (Thomas et al, 2020). Those who want to be a part of an online community must join through a specific website to obtain access to certain information or connections (Abedin et al, 2019). There are two main types of online communities, i.e.…”

“…An online community, also known as an Internet community or web community, is a group of people who communicate over the internet (Herbert, 2012; Abedin et al ., 2019; Chen et al ., 2021). Members of a community have a lot of things in common (Guo and Fussell, 2022).…”

“…Despite the well-acknowledged benefits of online communities, online communities encounter several challenges in their effective adoption, such as financial, opportunities, safety, social and psychological, etc. (Abedin et al ., 2019; Guo and Fussell, 2022). Online communities do cause risk, and users should proceed cautiously and consider that just because something is secure does not mean it is (Dubey et al ., 2020; Horrigan, 2001).…”