Benefit Segmentation: A Review of Its Applications to Travel and Tourism Research

Frochot, Isabelle; Morrison, Alastair M.

doi:10.1300/j073v09n04_02

Cited by 198 publications

(185 citation statements)

References 31 publications

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“…According to the differences of tourism motivation and travel purpose, tourists could be divided into various groups, referred to as "tourism market segments". Previous research on market segmentation in the field of travel and tourism have mainly aimed at dividing markets into different groups, then designing appropriate marketing strategies to benefit destinations or specific products [29][30][31]. In this study, the purpose of focusing on market segmentation is to measure the stability of each segment.…”

Section: Impacts Of Haze Pollution On Travelmentioning

confidence: 99%

Tourists’ Perception of Haze Pollution and the Potential Impacts on Travel: Reshaping the Features of Tourism Seasonality in Beijing, China

et al. 2015

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Abstract:Haze pollution has worsened and has received close attention by news agencies in the past two years. This type of environmental pollution might have a great effect on tourism image and the entire tourism industry of a destination. This study aimed to reveal the potential impacts of haze pollution on the tourism industry. Based on a case study in Beijing using questionnaires for potential tourists, awareness of haze pollution, impacts of haze pollution on travel and attitudes toward the impacts were discussed. The results indicated that haze pollution has a considerable potential impact on travel, and there are distinct differences among travel elements and tourism market segments. Due to its impacts, haze pollution could be taken into account in tourists' decision-making processes, causing a portion of potential tourists to cancel tourism plans. As a result, tourist arrivals to similar destinations could decrease by a small margin, but the most significant impact could be on the temporal distribution of tourist arrivals, namely tourism seasonality, due to tourists' "avoiding" psychology.

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Section: Impacts Of Haze Pollution On Travelmentioning

confidence: 99%

Tourists’ Perception of Haze Pollution and the Potential Impacts on Travel: Reshaping the Features of Tourism Seasonality in Beijing, China

et al. 2015

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“…Specifically, Sheppard (1996) emphasized the need for caution when selecting factor analysis as a means of preprocessing, asserting that cluster analysis on raw item scores produces more accurate data-driven results. Frochot and Morrison (2000) recommended selecting the most discriminating criteria for inclusion into the segmentation base, as practiced by Gitelson and Kerstetter (1990) who eliminated variables that were considered unimportant by more than 90 per cent of respondents. This approach helps researchers reduce the number of variables without conducting factor analysis.…”

Section: Discussionmentioning

confidence: 99%

“…Dolnicar (2002) recommended that the number of variables should be carefully selected relative to the sample size and that stability should be evaluated for obtaining a reliable solution. The issue of stability was raised by Dolnicar and Leisch (2003) who presented a method (bagged clustering) that automatically accounts for stability and by Frochot and Morrison (2000) who recommended repeated measurements as the method of choice. Dolnicar, Mazanec and Graber (1999) pointed out the importance of strategic integration of market segmentation, product positioning and competition aspects.…”

Section: Discussionmentioning

confidence: 99%

Tourism Segmentation by Consumer-Based Variables

Dolničar¹,

Kemp²

2008

Handbook of Tourist Behavior

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The basis for successful marketing is to understand and satisfy consumer needs. Sometimes it is even possible to satisfy one individual customer's needs. In the tourism industry an individually customized tourism experience can be developed, but the market for such high-end tourism products is small. This does not, however, mean that the only alternative is to appeal to the mass market. The intermediate solution is to understand which groups of tourists have similar needs and develop tourism products that match group needs. This approach is referred to as market segmentation. The aim of this chapter is to analyze market segmentation studies in tourism research over the past decade, review recent prototypical examples of different segmentation approaches and discuss theoretical and methodological issues related to market segmentation studies. Recommendations are presented that provide guidance to researchers and students with respect to how to best avoid potential pitfalls that may lead to misinterpretations of segmentation solutions and, consequently, sub-optimal strategic decisions.

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“…In general, lifestyle evaluation tools have been developed, targeting all generations in the areas of hotel and tourism management, architecture and housing planning (Wee-kean Fong et al, 2007;Park et al, 2013). However, these traditional variables tended to be based on an ex-post-descriptive analysis of consumers and their main limitation was reliance on descriptive rather than casual factors (Frochot, 2000). Haley (1968) proposed benefit segmentation as a tool for identifying market segments by casual factor.…”

Section: Related Work 21 Benefit Segmentationmentioning

confidence: 99%

The Design of Servicescape Based on Benefit Sought in Hotel Facilities: A Survey Study of Hotel Consumers in Seoul

Lee

2015

Journal of Asian Architecture and Building Engineering

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The physical environment, servicescape, could serve as a differentiator in intended market segment positioning. It needs to define for facility managers their market positioning, segmentation, and target market by creating a servicescape that will meet the target customer's needs, wants and expectations. The purpose of this study is to segment users by employing a cluster analysis based on benefit sought and to suggest a strategy for designing servicescape in hotel facilities adopting Bitner's (1992) conceptual framework. This research conducted a questionnaire survey to identify the benefit sought by various market segments, and to investigate demand on servicescape in hotel facilities. Based on the results of the survey, servicescacpe design for the segment groups was developed. The customized design of the servicescape by benefit segmentation, proposed that this research could support particular positioning and segmentation strategies and enhance ultimate marketing objectives. By application of the proposed strategy, various hotel facilities can be developed for target consumers.

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Benefit Segmentation: A Review of Its Applications to Travel and Tourism Research

Cited by 198 publications

References 31 publications

Tourists’ Perception of Haze Pollution and the Potential Impacts on Travel: Reshaping the Features of Tourism Seasonality in Beijing, China

Tourists’ Perception of Haze Pollution and the Potential Impacts on Travel: Reshaping the Features of Tourism Seasonality in Beijing, China

Tourism Segmentation by Consumer-Based Variables

The Design of Servicescape Based on Benefit Sought in Hotel Facilities: A Survey Study of Hotel Consumers in Seoul

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