Benchmarking small companies on the internet

Webb, Brian; Sayer, Ruth

doi:10.1016/s0024-6301(98)80018-6

Cited by 52 publications

(28 citation statements)

References 7 publications

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“…Early studies such as those by Hamill and Gregory (1997) and Webb and Sayer (1998) identified a range of business activities for which e-commerce could be used. Such studies were used to derive the activities shown on the left of Table 2.…”

Section: Previous Literature and Conceptual Frameworkmentioning

confidence: 99%

“…SMEs were defined in accordance with other studies in this domain (see for example Jeffcoate et al 2002, Levy et al 2005 as firms with 250 employees or less. Whilst it is recognised that there may be differences in approaches and experiences between firms in this range, such a definition is well accepted in research in the SME domain (Gankema et al 2000;Webb and Sayer 1998;Storey 1994).…”

Section: Sampling Proceduresmentioning

confidence: 99%

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The diffusion of e-commerce in UK SMEs

Daniel¹,

Davies²

2008

Journal of Marketing Management

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Section: Previous Literature and Conceptual Frameworkmentioning

confidence: 99%

Section: Sampling Proceduresmentioning

confidence: 99%

The diffusion of e-commerce in UK SMEs

Daniel¹,

Davies²

2008

Journal of Marketing Management

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“…In many similar studies, several skills of websites analysis have been developed using methods based on personal preferences (Webb and Sayer 1998). Baggio (2003) affirms, the best way to determine the level of technology adopted by tourism organizations and their effectiveness, is to observe their Websites.…”

Section: Website Evaluationmentioning

confidence: 99%

Jordanian Travel Agencies' Websites Assessment: Experts vs Tourists' Perceptions

Kokash¹

2012

IJMS

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By using importance-performance analysis (IPA), this paper examines the perceptions of tourists as websites users, and experts of Internet applications, of various tourism services attribute in the Jordanian travel agencies' websites. IPA is a feasible approach to the assessment of clients' satisfaction which allows for an easy and practical understanding of both the strengths and weaknesses, and for developing areas of a given service. While, IPA Analysis as a practical methodology has been used to determine customers' perceptions and satisfaction in different fields and subjects, to the best of the author knowledge, this is the first time for this methodology has been used to compare the perceptions of tourists and experts of Internet technology in order to assess the effectiveness of travel agencies websites. The main findings determined differences between tourists' perceptions of importance and experts' evaluation of Performance about JTAs websites, majorly in categories of marketing, functionality, interaction and basic information. The study also demonstrates the effectiveness of IPA model as a strategic tool at the marketers' hand, to identify priorities for areas of development and improvement by select how to increase their capacity.

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“…Others emphasized the importance of the internet especially for small businesses. Key themes include barriers to adoption (Kartiwi and MacGregor, 2007;Walczuch et al, 2000), benchmarking internet use (Webb and Sayer, 1998), the micro-enterprise and Internet use (Dandridge, 2000) and entrepreneurship and the Internet (Colombo, 2001). ICT including the web is believed to be the most cost efficient tool that can aid companies to gain bigger markets and be able to compete with their larger counterparts in attracting customers to their products and services (Tan et al, 2009).…”

Section: Internet Adoption By Smesmentioning

confidence: 99%

“…Regional studies (Webb and Sayer, 1998;Geiger and Martin, 1999) characteristics and whether these have had an effect on its adoption/non-adoption by travel companies. Moreover, the study did not attempt to discover whether travel companies merely adopt versus non-adopt the Internet or whether there are levels of adoption, i.e.…”

Section: Internet Adoption By Smesmentioning

confidence: 99%