Ben'fit

Oyibo, Kiemute; Olagunju, Abdul-Hammid; Olabenjo, Babatunde; Adaji, Ifeoma; Deters, Ralph; Vassileva, Julita

doi:10.1145/3314183.3323854

Cited by 30 publications

(6 citation statements)

References 10 publications

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“…In future work, we look forward to addressing some of these limitations, including investigating our model in a real-life application context, and among other demographics. We will also investigate the moderating effect of demographic variables other than gender, and additional possible PSD predictors of competition (e.g., goal-setting and self-monitoring, which are among the commonly researched and employed persuasive strategies in persuasive health applications 23,39,40 ).…”

Section: Discussionmentioning

confidence: 99%

Investigation of persuasive system design predictors of competitive behavior in fitness application: A mixed-method approach

Oyibo

Vassileva

2019

DIGITAL HEALTH

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Fitness applications aimed at behavior change are becoming increasingly popular due to the global prevalence of sedentary lifestyles and physical inactivity, causing countless non-communicable diseases. Competition is one of the most common persuasive strategies employed in such applications to motivate users to engage in physical activity in a social context. However, there is limited research on the persuasive system design predictors of users’ susceptibility to competition as a persuasive strategy for motivating behavior change in a social context. To bridge this gap, we designed storyboards illustrating four of the commonly employed persuasive strategies (reward, social learning, social comparison, and competition) in fitness applications and asked potential users to evaluate their perceived persuasiveness. The result of our path analysis showed that, overall, users’ susceptibilities to social comparison (βT = 0.48, p < 0.001), reward (βT = 0.42, p < 0.001), and social learning (βT = 0.29, p < 0.01) predicted their susceptibility to competition, with our model accounting for 41% of its variance. Social comparison partially mediated the relationship between reward and competition, while social learning partially mediated the relationship between social comparison and competition. Comparatively, the relationship between reward and social learning was stronger for females than for males, whereas the relationship between reward and competition was stronger for males than for females. Overall, our findings underscore the compatibility of all four persuasive strategies in a one-size-fits-all fitness application. We discuss our findings, drawing insight from the comments provided by participants.

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Section: Discussionmentioning

confidence: 99%

Investigation of persuasive system design predictors of competitive behavior in fitness application: A mixed-method approach

Oyibo

Vassileva

2019

DIGITAL HEALTH

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“…Wang et al, 2023). Studies on the innovative development of mobile fitness apps have covered extensive topics, primarily focusing on fitness app technology development and marketing strategies (Oyibo et al, 2019) as well as on the factors affecting customers' willingness to use these apps (Beldad & Hegner, 2018;Gupta et al, 2021).…”

Section: Mobile Fitness Applicationsmentioning

confidence: 99%

“…First, this study overcomes the limitations of research innovation development in mobile fitness apps and provides a new theoretical perspective. The innovation development of the mobile fitness APP is a topic of concern for both scholars and practitioners (Beldad & Hegner, 2018;Gupta et al, 2021;Oyibo et al, 2019). Understanding the role of customer value cocreation is crucial for industrial transformation and innovation (F€ uller et al, 2009).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

“…Therefore, understanding the crucial role of customer value cocreation and the influencing factors of customer value cocreation in mobile fitness APP service situations is essential for the innovation development of mobile fitness apps. However, studies on the innovative development of mobile fitness apps have covered extensive topics, primarily focusing on fitness app technology development and marketing strategies (Oyibo et al, 2019) as well as on the factors affecting customers' willingness to use these apps (Cai et al, 2022;Z. Wang et al, 2023), no related studies have elucidated the mechanisms underlying customer value cocreation, and its theoretical basis remains underexplored.…”

Section: Introductionmentioning

confidence: 99%

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Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

Wang,

Wang

2023

SAGE Open

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In order to promote the innovative development of mobile fitness APP, based on value cocreation theory of customer-dominant logic, this paper discusses how the customer knowledge management, flow experience and customer involvement affect customer value cocreation in mobile fitness APPs. This study used convenience sampling and structural equation modeling to test the relationship between variables from questionnaire. Results revealed that customer knowledge management significantly and positively affected customer flow experience and customer flow experience significantly and positively affected customer value cocreation. Customer flow experience played a partial mediating role in the relationship through which customer knowledge management affected customer value cocreation, and customer involvement played a moderating role in the relationship through which customer flow experience affected customer value cocreation. Moreover, the results indicated that customer involvement significantly and positively regulated the effect of customer flow experience attention focus on customer value cocreation. Customer involvement not moderates the effect of perceived enjoyment in customer flow experience on customer value cocreation. Therefore, mobile fitness app enterprises or service organizations must strengthen knowledge management in industrial chain innovation development for strengthening the relationship with customers. Moreover, they should ensure flow experience to strengthen the psychological connection with customers and promote value cocreation to strengthen the behavioral connection with customers. These enterprises should improve the level of involvement to strengthen the emotional connection with customers.

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“…Fitness apps are being used by different individuals to meet different health goals such as setting exercise goals, developing exercise routines, increasing motivation/self-awareness, and/or improving eating habits [12,13]. This has sparked intensive research into the potential effectiveness of fitness apps in fostering behavior change [14][15][16][17]. However, there is limited work on the relationship between the perceived motivation of health messages and social-cognitive beliefs in the context of exercise modeling.…”

Section: Health Communicationmentioning

confidence: 99%

The Relationship between Perceived Health Message Motivation and Social Cognitive Beliefs in Persuasive Health Communication

Oyibo

2021

Information

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People respond to different types of health messages in persuasive health communication aimed at motivating behavior change. Hence, in human factors design, there is a need to tailor health applications to different user groups rather than change the human characteristics and conditions. However, in the domain of fitness app design, there is limited research on the relationship between users’ perceived motivation of health messages and their social–cognitive beliefs about exercise, and how this relationship is moderated by gender. Knowledge of the gender difference will help in tailoring fitness apps to the two main gender types. Hence, I conducted an empirical study to investigate the types of health messages that are most likely to motivate users and how these messages are related to outcome expectation, self-efficacy, and self-regulation beliefs in the context of exercise modeling. The results of the data analysis show that users are more motivated by illness- and death-related messages compared with obesity-, social stigma-, and financial cost-related messages. Moreover, illness- and death-related messages have a significant relationship with users’ social–cognitive beliefs about bodyweight exercise. These findings indicate that, in the fitness domain, illness- and death-related messages may be employed as a persuasive technique to motivate regular exercise.

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Ben'fit

Cited by 30 publications

References 10 publications

Investigation of persuasive system design predictors of competitive behavior in fitness application: A mixed-method approach

Investigation of persuasive system design predictors of competitive behavior in fitness application: A mixed-method approach

Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement

The Relationship between Perceived Health Message Motivation and Social Cognitive Beliefs in Persuasive Health Communication

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