Belonging to a Never - Never Land? Television and Consumer Modernity in Postwar Austria

Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective

“…While most examples of this blatant preference for foreign products come from developing countries and emergent markets (e.g., Agbonifoh and Elimimian 1999;Batra et al 2000;Zhou and Hui 2003), the phenomenon has also been observed among consumers in economically developed countries such as Japan (Delanty 2003), France (Kuisel 2003), Britain (Campbell 2004), Austria (Bernold 2003) and Singapore (Singapore Business Review 2013). While most examples of this blatant preference for foreign products come from developing countries and emergent markets (e.g., Agbonifoh and Elimimian 1999;Batra et al 2000;Zhou and Hui 2003), the phenomenon has also been observed among consumers in economically developed countries such as Japan (Delanty 2003), France (Kuisel 2003), Britain (Campbell 2004), Austria (Bernold 2003) and Singapore (Singapore Business Review 2013).…”

“…P roclamations such as this are common in the business press and reflect the observation that, in many countries, a large segment of consumers has a general tendency to favor foreign products consistently despite their higher prices and sometimes even lower quality. Although most examples of this blatant preference for foreign products come from developing countries and emergent markets (e.g., Agbonifoh and Elimimian 1999; Batra et al 2000; Zhou and Hui 2003), the phenomenon has also been observed among consumers in economically developed countries such as Japan (Delanty 2003), France (Kuisel 2003), the United Kingdom (Campbell 2004), Austria (Bernold 2003), and Singapore ( Singapore Business Review 2013).…”