“…Readers seem to infer credibility also from textual indicators of the reviewer's expertise, trustworthiness, and evaluative standards, such as argument quality, diversity of arguments, or disclosure of identity‐descriptive information in reviews (Forman et al , ; Willemsen et al , ). These content characteristics can, in turn, determine the usefulness or persuasiveness of these reviews (Sen & Lerman, ; Cheung et al , ; Forman et al , ; Cheung et al , ), often to a higher extent than peripheral indicators of source credibility can (Otterbacher, ; Willemsen et al , ).…”