Being good while being bad: How does CSR-communication on the social media serve the gambling industry?

Hellman, Matilda; Männistö-Inkinen, Vilja; Nilsson, Robin; Svensson, Johan

doi:10.1177/02673231221145363

Cited by 3 publications

(2 citation statements)

References 46 publications

(51 reference statements)

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“…The results regarding increasingly negative attitudes toward the Finnish system as a whole and increasing support for the proposal to limit access to slot machines may be explained by the fact that there has been heightened awareness of gambling harms in Finnish society and of the ethical issues associated with Veikkaus Oy [ 6 ]. As such, the Finnish authorities’ justification for the merger as enhancing capacity to address gambling harm does not appear to be reflected in public opinion.…”

Section: Discussionmentioning

confidence: 99%

“…As is common with gambling entities run by the state, controversy surrounds the apparently contradictory role of monopolies as both commercial provider of gambling products and services and as a funder of third sector, social organisations [ 5 , 6 ]. Prior works have examined the role of stakeholders in influencing policy decisions in general [ 7 ], and in public discussions of the monopoly systems in particular [ 8 ].…”

Section: Introductionmentioning

confidence: 99%

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Public opinions and attitudes toward a state monopoly: a study of the finnish gambling system

Macey,

Abarbanel,

Castrén

et al. 2023

BMC Public Health

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Background Gambling regulated through a state monopoly is often justified for reasons of public health, that is, that monopolies are a more effective means of reducing potential harm. This focus on harm prevention has increased in recent years, particularly as a result of pressures arising from the growth of online gambling and of legislation designed to promote competition. While prior works have examined the role of stakeholders in influencing policy decisions and in public discussions of the monopoly systems, attention has been focused on those with direct financial interests; the opinions of the public have largely been absent from these discussions. In 2017 Finland restructured its monopoly order to improve efficacy of addressing gambling related harms; this restructuring offers a valuable insight into public perceptions of and attitudes toward the suitability of the Finnish system to address gambling-related harm. Methods This work uses Structural Equation Modelling and compares attitudes toward the Finnish system between 2015 (pre-restructuring) and 2019 (post-restructuring). Results Overall public opinion of the Finnish system as being suitable for addressing gambling harms declined between 2015 and 2019, despite the restructuring. Several predictors of attitudes were identified, however, the majority had small effect sizes, while the model explained little variance. Conclusion This work concludes that existing approaches to examining public opinions of gambling regulation should be amended to include additional predictors. Furthermore, it is likely that context-specific predictors should be included in models, in order to reflect the socio-cultural history of the population being investigated. Such predictors should be determined in respect to the population of interest but, for example, could include items measuring trust in authority, political orientation, cultural acceptance of gambling, or religious affiliation.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Public opinions and attitudes toward a state monopoly: a study of the finnish gambling system

Macey,

Abarbanel,

Castrén

et al. 2023

BMC Public Health

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Corporate social responsibility in controversial industries: A literature review and research agenda

Jansen,

Cunningham,

Diehl

et al. 2024

Corp Soc Responsibility Env

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This study reviews the extant literature about corporate social responsibility (CSR) activities of companies operating in controversial industries. We analyze 88 articles guided by the overall question of how such companies integrate CSR into their business practices, which topics are addressed, and what the effects of these engagements are on various stakeholders. We use Maon et al.'s (2009) integrative framework to structure our analysis and develop a research agenda. Our review suggests that controversial companies' motivations are not altruistic, but largely market‐based and reactive. No studies indicated that firm mission or values underpinned the motivation for undertaking CSR programs. We also found that the perspective of employees was underrepresented. Moreover, a large number of the articles (44.3%) in our dataset dealt with communication‐related topics, neglecting many other areas of the CSR process.

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Gambling Operators’ Use of Advertising Strategies on Social Media and Their Effects: A Systematic Review

Singer,

Wöhr,

Otterbach

2024

Curr Addict Rep

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Purpose of Review Social media offer gambling operators an attractive channel for connecting with gamblers and promoting their products. The aim of the present study is to review the recent literature to summarise the latest findings on marketing strategies of gambling operators, and their effects, with particular focus on social media. Recent Findings A systematic review on gambling advertising in social media has been conducted, taking into account English-language journal articles from 2021 onwards, which include primary data collection. Searching three data bases, a total number of 12 studies from peer-reviewed journals were identified. Gambling advertising has an enormous reach, including esports sponsorship and a surge in popularity on streaming platforms, which raises concerns about the protection of gamblers in general and of vulnerable groups in particular. The studies identify individual advertising strategies and investigate the influence of incentives and tips on gambling behaviour. Gaps in the current literature include evidence from certain regions or countries, research into communication strategies on individual social media platforms, and questions about the effectiveness of regulatory measures regarding gambling advertising. Summary Gambling operators flexibly adapt their advertising strategies to the surrounding conditions. This appears to be problematic, as the intensity and complexity of gambling advertising increases at the same time as the boundaries between advertising and seemingly neutral content blur. Vulnerable groups, especially children and adolescents, are at special risk, because advertising on social media is particularly attractive for them, while protection mechanisms such as age limits are often missing or being ignored.

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Being good while being bad: How does CSR-communication on the social media serve the gambling industry?

Cited by 3 publications

References 46 publications

Public opinions and attitudes toward a state monopoly: a study of the finnish gambling system

Public opinions and attitudes toward a state monopoly: a study of the finnish gambling system

Corporate social responsibility in controversial industries: A literature review and research agenda

Gambling Operators’ Use of Advertising Strategies on Social Media and Their Effects: A Systematic Review

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