Behind the scenes: A critical discourse analysis of Botswana government power plays on Facebook during two post-millennial state-owned organizational crises
Chedza Simon,
Sian Rees,
Richard Thomas
Abstract:This article examines Facebook posts in Botswana to determine how government public relations (PR) practitioners used language to help protect the reputation of two state-owned agencies during times of crisis. For insufficiently prepared PR practitioners, crises can quickly become complex owing to the proliferation of social media which has dramatically reshaped crisis communication in non-Western, multicultural contexts. While crisis communication has drawn more scholarly interest, the way the Botswana Govern… Show more
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