“…Because of recent calls to focus more supply chain research at the individual level, our research question, research design and methodology, and data collection were explicitly implemented at the individual level (Bendoly et al, 2010;Tokar, 2010). To examine how an individual's regulatory focus (promotion or prevention focus) contributes to risk decision making behavior in the supply chain, we developed a vignette-based field experiment that was distributed using an on-line survey instrument in the Spring semester 2013.…”