2017 IEEE Conference of Russian Young Researchers in Electrical and Electronic Engineering (EIConRus) 2017
DOI: 10.1109/eiconrus.2017.7910819
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Behavioural models of Russian and Finnish high tech companies

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“…Scuotto, et al, [64] suggested that leaders of SMEs may use SMNs to form their virtual communities to achieve a common purpose and to enhance the productivity of their SMEs. Shvetsova, et al [65] established that theory z's general availability in the era of advanced information technologies promoted social networks to occupy an important place in the life of z-generation's representative. In the future, researchers may carry out research to establish whether online marketing costs would be lower than ordinary marketing using the traditional ways of marketing, which include door to door, print, radio, and TV media advertisements; and billboards advertisements.…”
Section: Theme 5: Embracing Modern Technologymentioning
confidence: 99%
“…Scuotto, et al, [64] suggested that leaders of SMEs may use SMNs to form their virtual communities to achieve a common purpose and to enhance the productivity of their SMEs. Shvetsova, et al [65] established that theory z's general availability in the era of advanced information technologies promoted social networks to occupy an important place in the life of z-generation's representative. In the future, researchers may carry out research to establish whether online marketing costs would be lower than ordinary marketing using the traditional ways of marketing, which include door to door, print, radio, and TV media advertisements; and billboards advertisements.…”
Section: Theme 5: Embracing Modern Technologymentioning
confidence: 99%