2024
DOI: 10.1136/bmj-2023-076542
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Behavioural interventions to reduce vaccine hesitancy driven by misinformation on social media

Kai Ruggeri,
Samantha Vanderslott,
Yuki Yamada
et al.
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Cited by 8 publications
(6 citation statements)
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“…Thirdly, we found out how important it was to make countering misinformation communal and fun. Some research suggests that misinformation that triggers negative emotions can spread and fuel vaccine hesitancy to a greater degree than misinformation triggering other emotional responses 9. We broke through this “doom loop” by debunking scary sounding misinformation with positive, accurate information, which we found to be effective in helping build people’s trust in accurate information.…”
Section: Lessons For Successmentioning
confidence: 86%
“…Thirdly, we found out how important it was to make countering misinformation communal and fun. Some research suggests that misinformation that triggers negative emotions can spread and fuel vaccine hesitancy to a greater degree than misinformation triggering other emotional responses 9. We broke through this “doom loop” by debunking scary sounding misinformation with positive, accurate information, which we found to be effective in helping build people’s trust in accurate information.…”
Section: Lessons For Successmentioning
confidence: 86%
“…(World Health Organization, 2021) [10] . In response to this global crisis, educational intervention campaigns have emerged as a crucial tool to disseminate accurate information, raise awareness, and shape attitudes towards COVID-19 and its vaccines (Ruggeri et al, 2024) [6] . Understanding the impact of such campaigns on knowledge and attitudes among specific populations, such as senior secondary school students, is essential for effective public health strategies.…”
Section: Introductionmentioning
confidence: 99%
“…1 Optimally “performing” teams will improve productivity (doi:10.1136/bmj.q130) and, for example, be better equipped to respond to outbreaks of measles (doi:10.1136/bmj.q159) that are partly fuelled by vaccine hesitancy and polarisation on social media (doi:10.1136/bmj.q147, doi:10.1136/bmj-2023-076542). 2345…”
mentioning
confidence: 99%