Behavioural intention in cloud-based VLE: An extension to Channel Expansion Theory

Hew, Teck-Soon; Kadir, Sharifah Latifah Syed Abdul

doi:10.1016/j.chb.2016.05.075

Cited by 54 publications

(33 citation statements)

References 64 publications

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“…Furthermore, the findings have confirmed the influence of perceived usefulness on intention, suggesting that employees will most probably use e-training in future when they feel it is a useful tool for enhancing their ability, skills, and performance. In addition, the findings of the study have verified that interactivity can have positive influence upon employees’ e-training use intentions which confirms previous findings that demonstrated the influence of interactivity on intention [ 43 , 76 , 77 , 78 , 79 ]. This means that, the extent of interactiveness of e-training system is most likely to create a positive disposition towards e-training among employees in the universities.…”

Section: Discussionsupporting

confidence: 88%

Interactivity and Trust as Antecedents of E-Training Use Intention in Nigeria: A Structural Equation Modelling Approach

Alkali

Mansor

2017

Behavioral Sciences

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Background: The last few decades saw an intense development in information technology (IT) and it has affected the ways organisations achieve their goals. Training, in every organisation is an ongoing process that aims to update employees’ knowledge and skills towards goals attainment. Through adequate deployment of IT, organisations can effectively meet their training needs. However, for successful IT integration in training, the employees who will use the system should be positively disposed towards it. This study predicts employees’ intention to use the e-training system by extending the technology acceptance model (TAM) using interactivity and trust. Methods: Two hundred and fourteen employees participated in the study and structural equation modelling was used in the analysis. Results: The findings of the structural equation modelling reveal that interactivity, trust, perceived usefulness and perceived ease of use have direct and positive effects on employees’ intention to use e-training. It was also shown that perceived ease of use had no effects on perceived usefulness, while trust has the strongest indirect effects on employees’ intention. In addition, the results of Importance-Performance Map Analysis (IPMA), which compares the contributions of each construct to the importance and performance of the model, indicate that to predict intention to use e-training, priorities should be accorded to trust and perceived usefulness.

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Section: Discussionsupporting

confidence: 88%

Interactivity and Trust as Antecedents of E-Training Use Intention in Nigeria: A Structural Equation Modelling Approach

Alkali

Mansor

2017

Behavioral Sciences

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“…Furthermore, some studies have explored technological factors without drawing on a guiding framework [34], with others combining validated models with important contextual factors such as risk and trust. These studies have found that trust beliefs positively influence attitudes towards adoption and intention to adopt cloud services among students, teachers and consumer samples [3,4,31,35]. The importance of trust in the cloud computing context is therefore apparent.…”

Section: Literature Reviewmentioning

confidence: 99%

Building consumer trust in the cloud: an experimental analysis of the cloud trust label approach

et al. 2019

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The lack of transparency surrounding cloud service provision makes it difficult for consumers to make knowledge based purchasing decisions. As a result, consumer trust has become a major impediment to cloud computing adoption. Cloud Trust Labels represent a means of communicating relevant service and security information to potential customers on the cloud service provided, thereby facilitating informed decision making. This research investigates the potential of a Cloud Trust Label system to overcome the trust barrier. Specifically, it examines the impact of a Cloud Trust Label on consumer perceptions of a service and cloud service provider trustworthiness and trust in the cloud service and cloud service provider. An experimental study was carried out with a sample of 227 business decision makers with data collected before exposure to the label to examine initial perceptions and after exposure to the label to examine any change in perceptions and attitudes. As hypothesised, the results suggest that Cloud Trust Labels that contain positive information can have a positive impact on trust and trustworthiness while Cloud Trust Labels that contain negative information have a negative impact. The practical implications of this new method of communicating trustworthiness online are discussed and recommendations are made for future research.

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“…Venkatesh et al (2003) found that consumer adoption and usage of an information system, such as m-banking, is largely influenced by four major factors: performance expectancy, effort expectancy, social influence, and facilitating conditions. Regarding the relationship between perceived usefulness and cognitive processing, Hew and Kadir (2016) found that perceived ease of use and perceived usefulness influence immersion and cognitive processing. This implies that the ease of use of either a service, product, innovation, or technology should have an impact on the cognitive processing of information.…”

Section: Conceptual Model and Hypotheses Developmentmentioning

confidence: 99%

Drivers and outcomes of consumer engagement

Glavee-Geo

Shaikh

Karjaluoto

et al. 2019

IJBM

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Purpose The purpose of this paper is to examine the drivers of consumer engagement and its consequences via the experiences of mobile money services’ users in Ghana and to discuss its implications for the society, financial service innovation, delivery and operations. Design/methodology/approach A pre-tested survey instrument was used with a sample of 595 mobile money services users in Ghana. SmartPLS application was used to analyze the data and report findings. Findings The study shows that perceived risk, consumer empowerment, subjective norm, performance expectancy and effort expectancy influence the affect component of consumer engagement and explain around half of its variance. The effect of perceived risk on consumer engagement was counterintuitive. Perceived risk was significant and positive for cognitive processing, whereas the effect was significant but negative for affect. The authors found support for the positive effect of cognitive processing on advocacy intention but no support for its effect on continuous usage. By contrast, affect strongly influenced both advocacy intention and continuous usage of mobile money services. Practical implications The authors highlight the implications of mobile money services to business and marketing/service managers, policy makers, non-banking entities (such as telecoms and financial technology firms) and to the society in general. The authors provide important insights into how service providers can manage consumer engagement process and formulate marketing strategies to target and promote this simple, but innovative service to consumers. Moreover, the authors discuss the societal implications of the study in Ghana, a developing country. The authors recommend several options for future studies in order to stimulate the research agenda on mobile financial services in general. Originality/value The present study shows that although mobile money was initially introduced to help consumers who hitherto have no access to formal banking services, this form of banking has become increasingly popular among various consumer segments as its usage and adoption has increased multifold largely in emerging and developing countries. The main contribution of this study is the development and testing of the “mobile money customer engagement model.” Moreover, this study shows the key factors that influence the engagement process and the effects of these factors as analyzed within the context of a developing country.

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Behavioural intention in cloud-based VLE: An extension to Channel Expansion Theory

Cited by 54 publications

References 64 publications

Interactivity and Trust as Antecedents of E-Training Use Intention in Nigeria: A Structural Equation Modelling Approach

Interactivity and Trust as Antecedents of E-Training Use Intention in Nigeria: A Structural Equation Modelling Approach

Building consumer trust in the cloud: an experimental analysis of the cloud trust label approach

Drivers and outcomes of consumer engagement

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