2024
DOI: 10.1007/s10660-024-09879-6
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Behavioural differences and purchasing experiences through online commerce or offline within mall-based retail structures

Alexandra Zamfirache,
Nicoleta Andreea Neacșu,
Anca Madar
et al.

Abstract: Due to the economic changes in recent decades, the purchasing behaviour of consumers has significantly shifted. Buyers are no longer just seeking a place to shop but also experiences to live through. This study aims to conduct an in-depth analysis of the differences in behaviour and shopping experiences in online versus offline environments, specifically within malls. To achieve this, a quantitative marketing research was conducted, collecting data from a sample of 1030 respondents. The study results indicate … Show more

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