Behaviour of Virtual Visitor Based on E-Shop and DMO Websites: A Comparative Study by Means of Data Mining Techniques

Rebón, Fidel; Ocáriz, Gloria; Argandoña, Jon; Gerrikagoitia, Jon Kepa; Alzua-Sorzabal, Aurkene

doi:10.1007/978-3-319-14343-9_8

Information and Communication Technologies in Tourism 2015 2014

DOI: 10.1007/978-3-319-14343-9_8

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Behaviour of Virtual Visitor Based on E-Shop and DMO Websites: A Comparative Study by Means of Data Mining Techniques

Fidel Rebón¹,

Gloria Ocáriz²,

Jon Argandoña³

et al.

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Behaviour of Virtual Visitor Based on E-Shop and DMO Websites: A Comparative Study by Means of Data Mining Techniques

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