Behaviour change communication targeting four health behaviours in developing countries: A review of change techniques

Briscoe, Ciara; Aboud, Frances E.

doi:10.1016/j.socscimed.2012.03.016

Cited by 135 publications

(121 citation statements)

References 40 publications

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“…Advancing behavior change communication strategies to collaborate with the local communities is critical in improving health outcomes 14 . This has proven to be one of the most successful behavior change communications need to engage participants at a social level for better impact 15 . Furthermore behavior change communication strategies need to be culturally appropriate for better health outcomes 16 .…”

Section: Introductionmentioning

confidence: 99%

Community-made mobile videos as a mechanism for maternal, newborn and child health education in rural Uganda; a qualitative evaluation

Mutanda¹,

Waiswa²,

Namutamba³

2017

Afr H. Sci.

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Introduction: In Uganda, the maternal, newborn and child mortality is highest in rural areas, which are least served by health services and are also least reached by effective behavior change communication for health. Though maternal and child health related messages are available, they are still not culture and context specific for effective behaviour change. Aim: This study aimed at evaluating the feasibility of using locally made videos by local community groups in local languages as a channel for increasing knowledge, practices, demand and use of maternal and child health messages among women living in rural communities in Eastern Uganda. Methods: This paper describes the qualitative findings from a quasi experimental study targeting the rural semi-illiterate populations in hard to reach areas. Videos were developed and implemented based on Ministry of Health. Focus group discussions and KIs targeted pregnant and post natal mothers. Data transcription and content analysis was done. Results: Local mobile community videos were effective in communicating knowledge about key maternal and child health messages to both women and their male partners. Conclusion: Locally made mobile community videos are effective in improving knowledge, attitudes, practices and use of maternal and child health messages among rural semi-illiterate communities. Keywords: Community-made mobile videos, maternal, newborn, child health education, rural Uganda, a qualitative evaluation DOI: http://dx.doi.org/10.4314/ahs.v16i4.6 Cite as: Mutanda JN, Waiswa P, Namutamba S. Community-made Mobile Videos as a mechanism for maternal newborn and child health education in rural Uganda; a qualitative evaluation. Afri Health Sci 2016;16(4): 923-928. http://dx.doi.org/10.4314/ahs.v16i4.6

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Section: Introductionmentioning

confidence: 99%

Community-made mobile videos as a mechanism for maternal, newborn and child health education in rural Uganda; a qualitative evaluation

Mutanda¹,

Waiswa²,

Namutamba³

2017

Afr H. Sci.

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“…18 In addition to the hardware described above, a comprehensive behavior change package using techniques recently found to be effective in India 19 was deployed by trained health promoters called intervention assistants (IAs) with the aim of promoting and sustaining behavior change among intervention households.…”

Section: Introductionmentioning

confidence: 99%

Pilot Cluster Randomized Controlled Trials to Evaluate Adoption of Water, Sanitation, and Hygiene Interventions and Their Combination in Rural Western Kenya

Christensen¹,

Dentz²,

Pickering³

et al. 2015

The American Society of Tropical Medicine and Hygiene

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Abstract. In preparation for a larger trial, the Water, Sanitation, and Hygiene (WASH) Benefits pilot study enrolled 72 villages and 499 subjects in two closely related randomized trials of WASH interventions in rural western Kenya. Intervention households received hardware and promotion for one of the following: water treatment, sanitation and latrine improvements, handwashing with soap, or the combination of all three. Interventions were clustered by village. A follow-up survey was conducted 4 months after intervention delivery to assess uptake. Intervention households were significantly more likely than controls to have chlorinated stored water (36-60 percentage point increases), covers over latrine drop holes (55-75 percentage point increases), less stool visible on latrine floors (16-47 percentage point reductions), and a place for handwashing (71-85 percentage point increases) with soap available (49-66 percentage point increases). The high uptake in all arms shows that combined interventions can achieve high short-term adoption rates if well-designed.

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“…Briscoe & Aboud, 2012;Webb & Joseph, 2010;Golley, Hendrie, Slater, et al, 2011;Cooper, O'Malley, Elison, et al, 2013).…”

Section: Discussionmentioning

confidence: 99%

An evaluation of a storybook targeting parental attitudes, intention, and self-efficacy to change their child’s oral health behavior.

O’Malley¹,

Adair²,

Burnside³

et al. 2017

Health Psychology

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Objective: Methods for reducing dental disease have traditionally focused on health education rather than targeting psychosocial determinants of the core behaviors through behavior change strategies. This study tested a novel intervention in the form of a children's story (Kitten's First Tooth) embedded with behavior change techniques (Abraham & Michie, 2008) with the aim of investigating how effective the intervention was at improving parents' efficacy and intention to enact oral health behaviors for their child. Method: A controlled before and after study conducted in a deprived area of England (n ϭ 149; child mean age 4 years) with an intervention and control group. Changes in task specific parental self-efficacy (PSE) and intention were measured using the Oral Health Behaviors Questionnaire (OHBQ; Adair et al., 2004) at baseline and 3 months following intervention. Results: Of the 149 participants, 129 returned both baseline and evaluation questionnaires (retention 86.6%), 125 of these pairs of questionnaires were used in the analysis (83.4%). The OHBQ was analyzed using a general linear model (ANCOVA). A significant difference was found in favor of the intervention group for PSE related to child tooth brushing behaviors, F (1,1) ϭ 12.04, p ϭ .001, however no change was observed for PSE related to control of dietary sugars. Conclusions: A theorized children's story can be effective as an oral health promotion intervention by supporting parents to improve their child's oral health-related behavior. Change was observed for child tooth brushing but not sugar control. This may reflect story contents or may be indicative of difficulties of changing dietary behavior.

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Behaviour change communication targeting four health behaviours in developing countries: A review of change techniques

Cited by 135 publications

References 40 publications

Community-made mobile videos as a mechanism for maternal, newborn and child health education in rural Uganda; a qualitative evaluation

Community-made mobile videos as a mechanism for maternal, newborn and child health education in rural Uganda; a qualitative evaluation

Pilot Cluster Randomized Controlled Trials to Evaluate Adoption of Water, Sanitation, and Hygiene Interventions and Their Combination in Rural Western Kenya

An evaluation of a storybook targeting parental attitudes, intention, and self-efficacy to change their child’s oral health behavior.

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