Behavioral multi‐lever decision‐making: A study of consumer return policy, price, and inventory decisions
Han Kyul Oh,
Huseyn Abdulla,
Rogelio Oliva
Abstract:Consumer return policies have been long recognized and studied by operations management scholars as an important managerial lever in a retail environment. Yet, the behavioral aspects of return policy decision‐making and interaction of return policy decisions with other common operational decisions have not been investigated to date. We present a behavioral analysis of return policy decision‐making in a retail environment with aggregate demand and individual product valuation uncertainties. Leveraging a general… Show more
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