Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags
Martin P. Fritze,
Franziska Völckner,
Valentyna Melnyk
Abstract:This research introduces behavioral labeling as the use of names or tags that reflect an associated activity, and it proposes that this can induce corresponding behavior. Contrary to the common intuition that descriptions of behaviors emerge as markings for popular actions (i.e., the label is a consequence of the behavior), the authors propose that a description itself might also induce the corresponding action (i.e., the label is an antecedent of the behavior). Building on linguistic relativity theory and bas… Show more
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