“…In this study, the strong influence of PBC on intention indicates that the choice of a Chinese-or Malay-medium primary school puts school choice in Malaysia in the category of behaviours that are not under volitional control. In this category, studies that use TPB have shown that PBC is a primary factor that influences intentions, such as applications for enrolling in business ethics courses (Cheng and Chu, 2014;Randall, 1994), but when students have adequate resources, including perceived capability to perform well, PBC contributed little in predicting intentions (Chen and Zimitat, 2006;Prugsamatz, 2009;Pineda, 2009). In the present study, the Chinese parents could afford to pay for the school fees but they were unsure about whether they could secure a place for their children in the preferred school due to government-imposed conditions on student enrolment based on residential zoning.…”