Abstract:This research aims to identify and measure the factors that influence customers' behavior intention to purchase real estate in Ho Chi Minh City, Vietnam. The survey was conducted with the participation of 220 customers, and 201 valid respondents can meet the requirement to analyze. The author explored five factors that influence customers' intention to buy real estate, including financial status, corporate reputation, location, private living space, and surroundings. The results from the Explore Factor Analysi… Show more
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