Begriffliche Grundlagen und Begründung einer unpraktischen PR-Theorie

Preusse, Joachim; Röttger, Ulrike; Schmitt, Jana

doi:10.1007/978-3-531-18961-1_6

Cited by 27 publications

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“…Also drawing on systems theory, Preusse, Röttger, and Schmitt (in press) characterize PR as a second-order observation; that is, an observation of (a) how the organization observes its environment and itself and (b) how the organization is observed by the environment. Communication is central to this approach, which assumes that only through communication does the organization see what it does.…”

Section: Implicit Attempts In the German-speaking Community To Bridgementioning

confidence: 99%

Expanding the Bridge, Minimizing the Gaps

Wehmeier

Winkler²

2013

Management Communication Quarterly

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Public relations (PR) and organizational communication (OC) are two related fields of research in the larger discipline of communication studies; nevertheless, they developed separately. Inspired by Christensen and Cornelissen (2011), who argue that the fields of corporate communication and organizational communication could cross-fertilize if they acknowledged their common ground, this article has a threefold aim: first, to explore the main gaps between PR and OC; second, to identify ways of bridging those gaps through a systematic comparison of the axioms underlying PR and OC, in contrast to Christensen and Cornelissen, who mainly focus on enriching corporate communication with ideas from OC; and third, to argue that the field of German-speaking communication research, which draws to a large extent on holistic social theories (e.g., Habermas, 1984, 1987; Luhmann, 1995; Schimank, 1996), offers the means of bridging PR and OC. We also argue that it is worth exploring potential bridges between PR and OC in German-speaking Forum

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