Beef animal welfare, attitudes and Willingness to Pay: A regional comparison across the Pyrenees

Abstract

Attitudes towards beef animal welfare (AW) and Willingness to Pay (WTP) for AW certification are investigated among consumers in two Spanish and two French regions located on both sides of the Pyrenees (n=1213). Attitudes were measured through a scale of 11 animal practices, on which, consumers report their degree of concern and trust on the supply chain compliance. Attitudes significantly differed across regions, especially with respect to those AW practices carried out by farmers, while trust lies behind concerns. Three segments based on individual consumer attitudes are defined by opposing those consumers who are more concerned and who trust more on the compliance with AW standards (n=264, 22%) to those less concerned and who are more uncertain about stakeholders´ compliance with AW rules (n=356, 29%). Consumer location, gender, age and education significantly differed across attitudinal clusters. Results from a contingent valuation survey show that WTP for certified animal friendly beef ranged between 20.6% and 22.6% over the average market price of standard beef, in Spain and France, respectively. Both, consumers' socio-demographic characteristics and habits regarding beef meat purchasing and attitudes towards farmers influenced this WTP (the more consumers trust in farmers' involvement in animal welfare, the highest is their WTP), while a negative overall attitude significantly reduced WTP.

Exploring the mediating role of trust in food products with Protected Designation of Origin. The case of ´Jamón de Teruel´

“…It should also be highlighted that consumers are more demanding when consuming food products and are more concerned about the need to respect animal welfare in the manufacturing of food products (Verbeke & Viaene, 1999;Sans & Sanjuán, 2015). For Calvo (2001), the facility with which consumers may foresee unfavourable consequences when making purchase decisions will increase or reduce perceived risk.…”

“…Other attributes, such as country of origin, region of origin and local origin, production method and organic characteristics are also extremely important for consumer preferences (e.g Menapace et al, 2011). The consumers cannot be certain about attributes of creedence (animal welfare, how farm animals are raised, production, transport and slaughter conditions) that affect their preferences (Sans & Sanjuán, 2015), even after consuming the food product. In this context, a label or certification becomes a useful tool of information and guarantee to the final consumer.…”

“…The PDO food-product labelling may provide useful information for consumers and, in consequence, may influence the amount of money that consumers will be willing to pay for products with certain certifications and attributes like a PDO (Sans & Sanjuán, 2015).…”

The Sustainable Food Self-Sufficiency Achievement Strategy in East Java Province, Indonesia

“…The strategic target of the regional government in maintaining the local food security was as follows (1) the formulation of the sectorial policy and price which supported the improvement of Nilai Tukar Petani (NTP) or farmer exchange value so that it could be the incentive for the business actors in the agricultural field, (2) the policy to limit the import partially or wholly should be balanced by the attempt to improve the local commodity productivity, (3) the distribution monitoring to reduce the illegal export as well as the implementation of regulation for the foreign food company to sell their product partially or wholly in the domestic market, (4) the enhancement of the warehouse utilization to reduce the price fluctuation inter season, (5) the improvement of regional government's role in authorizing food commodity stock and its role in arranging food stock data and information accurately, (6) acceleration of infrastructure development, including the irrigation facilities, road, market, and harbor to encourage the goods distribution as well as the incentive to increase the products, (7) the limitation of the productive land conversion and slower the population growth level, and (8) the citizen's expectation management, particularly those which were related to the administration price to isolate or limit its effect to the rising price of goods and service (Nasikh, et al, 2015;Sans and López 2015).…”

Bem-estar animal na cadeia produtiva: avaliação de sistemas de alojamento na gestação da suinocultura e percepção do consumidor

“…2002;VELDE et al, 2002;LAGERKVIST et al, 2006;MARÍA, 2006;VANHONCACKER et al, 2007;NOCELLA et al, 2010;VERBEKE et al, 2009;VERBEKE, 2009;VERBEKE, 2009;NAPOLITANO et al, 2010;OLESEN et al, 2010;TAWSE, 2010;VERBEKE et al, 2010;HEID;HAMM, 2011;HESS, 2011;TOMA et al, 2012;NAPOLITANO et al, 2013;TRIJP, 2014;MUSTO et al, 2014;HEERWAGEN et al, 2015;SANS;SANJUÁN-LÓPEZ, 2015;VELJKOVIC et al, 2015;WEINRICH et al, 2015;CEMBALO et al, 2016;EUROPEAN COMMISSION, 2016), mas também nos EUA e Canadá (HELESKI et al, 2004;HELESKI et al, 2006;DENTONI et al, 2010;BEJAEI et al, 2011;HENG et al, 2013;MCKENDREE et al, 2014) No início do questionário, foi esclarecido que se tratava de uma pesquisa de doutorado da ESALQ/USP, ou seja, para fins acadêmico-científicos, sendo respondido anonimamente.…”