“…For the majority of Great Plains landowners, however, including Indian tribes, traditional and nontraditional private owners, nonprofit organizations and government agencies, the importance of livestock profitability varies widely relative to other biodiversity-dependent, monetary and non-monetary values of the land. Increasingly, landowners can generate revenues from ecotourism, fee hunting, conservation easements, green labeling, habitat conservation, carbon sequestration and other ecosystem services, revenues that can compensate for reduced income from livestock (Havstad et al 2007, Goldstein et al 2011. Moreover, aesthetic, spiritual and other nonmonetary motivations based on conservation interests and "doing the right thing" strongly influence landowner management decisions (Chouinard et al 2008).…”