Becoming a tree when I will be dead? Why not! Generation X, Y and Z, and innovative green death practices

Nosi, Costanza; D’Agostino, Antonella; Piccioni, Niccolò; Bartoli, Chiara

doi:10.1016/j.jretconser.2023.103449

Cited by 4 publications

(2 citation statements)

References 68 publications

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“…For instance, Bhardwaj et al (2023) discovered that consumers' green purchasing attitudes and intentions are primarily influenced by personal values such as altruism and biosphere, along with product-specific values like quality and uniqueness. Nosi et al (2023) applied an augmented version of the theory of planned behavior, incorporating environmentally responsible consumption and egoistic and altruistic environmental concerns, to investigate behavioral intentions toward adopting innovative green practices, such as green funerals.…”

Section: Altruism and Egoism Perspectivesmentioning

confidence: 99%

The communication effect of promotion strategies, altruism, and egoism in the context of omnichannel cause‐related marketing: An experimental study

Lin,

Chen,

Yang

2024

Manage Decis Econ

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This study investigates the effect of promotion strategies, altruism, and egoism on consumers' digital participation, attitudinal loyalty, and behavioral loyalty within the context of omnichannel cause‐related marketing. A scenario simulation method with a 3 × 2 × 2 factorial design is used to investigate the impact of the three promotion strategy types (celebrity endorsement, expert endorsement, and co‐branding), two altruism types (social donation and economic donation), and two egoism types (social incentives and economic incentives). The moderating effect of brand identification on the influence of strategies, altruism, and egoism on consumer digital participation, attitudinal loyalty, and behavioral loyalty is also tested.

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Section: Altruism and Egoism Perspectivesmentioning

confidence: 99%

The communication effect of promotion strategies, altruism, and egoism in the context of omnichannel cause‐related marketing: An experimental study

Lin,

Chen,

Yang

2024

Manage Decis Econ

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show abstract

“…Their values include a concern for social justice, and the betterment of the underprivileged is a constant in their information consumption. They are interested in understanding and supporting any business or movement that promotes sustainability and care for the planet [44]. Gen Z claim to be mistreated by their peers and older bosses and seek consensus in their personal and professional lives.…”

Section: Generation Zmentioning

confidence: 99%

Intergenerational Leadership: A Leadership Style Proposal for Managing Diversity and New Technologies

Ramírez-Herrero,

Ortiz-de-Urbina-Criado,

Medina-Merodio

2024

Systems

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Artificial intelligence, augmented, virtual, and mixed reality applications are improving business tools to increase their efficiency and ability to innovate. Technological innovation offers creative opportunities, but each generation values these advances differently. This study analysed the intergenerational differences and their leadership styles. The research questions are as follows: what are the main characteristics of each generation? And what leadership style is most appropriate for managing generational diversity in companies? Firstly, the main characteristics of each generation—Boomers, Generation X, Millennials, Generation Z, and Generation Alpha—were identified. Secondly, the most representative leadership styles of each generation were analysed. And thirdly, a proposal for a leadership style that can be used to better manage the intergenerational needs and technological demands of companies was presented. The development of leadership styles that take account of all generations can support economic growth and the creation of innovative and sustainable industries, as well as improve social welfare.

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Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping

Nadroo,

Lim,

Naqshbandi

2024

Journal of Retailing and Consumer Services

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Becoming a tree when I will be dead? Why not! Generation X, Y and Z, and innovative green death practices

Cited by 4 publications

References 68 publications

The communication effect of promotion strategies, altruism, and egoism in the context of omnichannel cause‐related marketing: An experimental study

The communication effect of promotion strategies, altruism, and egoism in the context of omnichannel cause‐related marketing: An experimental study

Intergenerational Leadership: A Leadership Style Proposal for Managing Diversity and New Technologies

Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping

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